This course will equip students with the innovative thinking needed to go beyond the bounds of traditional marketing. The critical course concepts such as segmentation, targeting, and positioning to an existing or to be launched product or service. Helps the students to explores the growing influence of social media and digital marketing as alternatives to traditional marketing strategies.
This is an open entry qualification, and the only guidance is that candidates possess Evidence of English language Proficiency or other evidence of competence in English at this level.
Micro-Credential, Non-Vocational, Short term
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